there is a lot of talk these days about “optimizing for voice search” but not a lot of actual tool to help a small business do that management work. That changes this week with the next Yext and Amazon partnership. We did a testing of the knowledge tools and it’s got good results so far.
The ongoing discussion on diversity in SEO, Local SEO and digital marketing has me thinking a lot. As someone who has spent the last few years trying to break into that next level, they all seem to miss the first step – being open to new voices at all! I wrote up all my thoughts on LinkedIn.
Google has added even more features into GMB; now you can text with customers. I did a write up for it on Driving Sales – take a read!