there is a lot of talk these days about “optimizing for voice search” but not a lot of actual tool to help a small business do that management work. That changes this week with the next Yext and Amazon partnership. We did a testing of the knowledge tools and it’s got good results so far.
The ongoing discussion on diversity in SEO, Local SEO and digital marketing has me thinking a lot. As someone who has spent the last few years trying to break into that next level, they all seem to miss the first step – being open to new voices at all! I wrote up all my thoughts on LinkedIn.
We haven’t really seen Google posts since the days of Google Plus, but they have brought it back, this time with the business listing! Read all up on it on the CDK Blog I wrote on the subject.
Google has added even more features into GMB; now you can text with customers. I did a write up for it on Driving Sales – take a read!
I’ve said it for years, and I’m happy to see Call2Rail talk about it in their new study – Local Call Tracking Numbers can be used successfully! It’s something we’ve done for local search listings for the last two years, and it gives us a chance for Local Search and SEO to show the value of the impact directory and citation work can have for a business.
Google is the gift that keeps on giving, and they have rolled out some new updates. I shared it on the CDK blog – get caught up here!