Colleen Harris is the Head of Business Intelligence & Reporting at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for bridging SEO and data has been referred to here at Sincro as the “Google Whisperer”. Outside of Sincro, Colleen has volunteered as a digital consultant for non-profits.
Colleen has shown an aptitude for finding products gaps and opportunities, not only within Earned Marketing but across the larger digital organization. She has taken the lead on provided functional training on the website platform and with Google Analytics, championed departmental and client needs, and been forward-thinking in identifying challenges and hurdles before they become client facing.
Colleen is a member of Women In Analytics and has written for multiple industry websites on local search, content marketing and Google Analytics. Colleen has published white papers on Google Analytics best practices in automotive, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, SMX Advanced, Driving Sales Executive Summit, Seattle Women in Technology, Year Up, Seattle Search Network, 501 C Commons and the National SEMPO member conference.